Pratt Fine Arts

This visual design and content strategist project was a part of my curriculum at the University of Washington. We were asked to pick and rebrand a company. I picked Pratt because I wanted to challenge myself and think of ways to enhance their existing brand identity. Pratt is the only facility in the Seattle where absolute beginners and established professional artists work side-by-side creating art in: glass, metal, stone, wood sculpture, jewelry, painting, drawing, printmaking, and mixed media.

Goal

The goal was to rebrand their company and create a style guide to demonstrate how the visual style can be applied across their platform.

My role

Theme board, Logo, Layout, Type and Hierarchy, Color palette, Imagery, UX for primary and secondary navigation, responsive layout and newsletter.

Team

Individual project - UI Designer

Duration

April -June 2019 (10 week)

Target Users

Youth, Teen, 16+

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